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Mobile VAS provider IMImobile that recently IPO’d at London’s AIM exchange, has secured a contract by BBC to deploy its DaVinci Social platform across the organization to help the latter improve its audience engagement process across mobile and social channels. This partnership apparently started in July 2014, following an official supplier selection process.

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IMImobile mentions that BBC will be using its DaVinci Social platform across radio, TV and live events to manage its inbound and outbound audience interactions across SMS, MMS, E-mail, Facebook, Instagram and Twitter.

It will also be used to manage interactive services such as social & mobile voting and integrate mobile & social audience interactions into its programming. The deal period or the terms of the agreement were however not disclosed.

DaVinci Social was introduced by IMImobile in September last year and the company claims this platform enables broadcasters manage and respond to audience interaction across multiple channels. It also enables them to integrate contextual audience feedback into live programming and monitor citizen journalism content.

In addition, it apparently offers audience profiling for broadcasters by providing the ability to sort inbound messages based on channel, sentiment, Klout score and hashtag. IMImobile claims that this platform can be deployed across hundreds of production teams in order to centralize the management of audience engagement across multiple digital and mobile channels. Some of the clients for DaVinci Social platform include radio stations Global Radio, UTV Radio, SKY and Orion Media among others.

IMImobile’s London IPO: Earlier in June this year, IMImobile had raised £30 million (before expenses) through an IPO on London Stock Exchange’s sub-market AIM (Alternative Investment Market). It had issued 25 million ordinary shares of 10 pence each at an issue price of 120 pence per share. This represented about 53% of the company’s total issued share capital.

The company had reported total sales of £38.5 million with an underlying EBITDA of £6.1 million for the year ended March 31, 2013. More on IMImobile’s IPO here.

Also read: BBC on how its Indian Election messaging pilot worked on WhatsApp & WeChat