Blog Technology How Moosejaw's tone of voice creates hilarious multichannel experiences Last month in my round-up of how seven ecommerce brands use highly persuasive copywriting I covered one of my all time favourite examples. Moosejaw is a US-based retailer and ecommerce store specialising in outdoor recreation apparel and equipment. What separates Moosejaw from its competitors is its consistently hilarious and quirky tone of voice that runs […] Written by admin Saving Bookmark this article Bookmarked
Blog What is customer lifetime value (CLV) and why do you need to measure it? In this article I’ll ride into the dusty, obfuscated world of marketing phrases, acronyms and buzzwords and try to make sense of it all in the clearest language possible. Which means I should probably stop using words like ‘obfuscated’. Following on from yesterday’s guide to single customer view, let’s take a look at customer lifetime […] Written by admin Saving Bookmark this article Bookmarked
Blog Join me, Randall Mason, at the Festival of Marketing Hey there, treasured readers. I’m Randall Mason – but you, and only you, can call me ‘Mase. If you’re wondering, ‘who is this Randall Mason’, I am a trendgineer. Engineer of trends. And devotee-turned-protégé of Ashley Friedlein. I’ve spent the past weeks covering the Festival of Marketing and getting a scoop on the action before it happens […] Written by admin Saving Bookmark this article Bookmarked
Blog An introduction to pivot tables for digital marketing Many marketing gurus and job ads mention pivot tables as a ‘must have’ skill. But guides on how to use them are usually too general. Here’s a specific example of how – and why – a digital marketer would use pivot tables. As a digital marketer you are often faced with the task of […] Written by admin Saving Bookmark this article Bookmarked
Blog Blogging Tips Technology 10 Handy Pinterest Tools For Business Social media management tools are heaven-sent, especially when you are managing multiple social media accounts and platforms. The same goes for Pinterest. If you are using Pinterest for your business, you not only have to deal with posting to the image-based site but also juggle cross-posting to other social media, engaging with followers, and tracking […] Written by admin Saving Bookmark this article Bookmarked
Blog Earn Money Hypnotic Writing | 5 Effective Strategies To Put Your Reader In A Trance. This is a guest contribution from Thai Nguyen of Wantrepreneur Journey. You are getting sleepy…very sleepy… That’s typically what comes to mind when you think of hypnosis—a stage show with some unfortunate soul doing the chicken-dance. However, those who practice hypnosis are quick to give a proper explanation. Here’s the textbook definition: The induction of a state […] Written by admin Saving Bookmark this article Bookmarked
Blog Web Design 30 things I love on mobile websites I’ve been trawling through some mobile sites to find features I like. Previously I published probably my favourite 15 mobile features but here’s 30 more I like to see on the smaller screen. As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November […] Written by admin Saving Bookmark this article Bookmarked
Blog Blogging Tips Technology 9 Women Who Changed How We Use The Internet Diversity in tech companies is one of the hottest topics in cyberspace now and shows no sign of dying down. This is mainly prompted by the biggest tech corporations like Facebook, Twitter, and Google releasing their workers diversity data sparking fresh debate on why there aren’t more women working in tech. It has also sprouted […] Written by admin Saving Bookmark this article Bookmarked
Blog Blogging Tips Technology Why Proper Brand Design Is Important Some people think that traditional branding design is becoming irrelevant in the age of social networking, new media, and the “personal brand.” I say that’s ridiculous. Of course, I may be biased, being a branding designer myself. But large, corporate brand strategies cost millions of dollars to create, and no CEO would ever spend that […] Written by admin Saving Bookmark this article Bookmarked
Technology How To Find Out Who’s Behind That Email Address Picture this. You have received an email claiming that you have won some prize or amount in a lucky draw or maybe you’ve received an email that looks quite interesting. Before you can trust the message conveyed via email and before sending your reply, it’s important that you properly identify the person who is associated […] Written by admin Saving Bookmark this article Bookmarked
White Sapphire vs Purple Sapphire: Which Origin is Most Valuable? When considering the ideal stone for astrology or jewelry, gemstone enthusiasts frequently discuss white sapphire and purple sapphire. Both hailing from the corundum family, they are celebrated for their luster, durability, and everlasting beauty. Nevertheless, the gemstones vary significantly in worth because the provenance determines the rarity, demand, and price of each stone. Let us […] Written by navratangemstone December 6, 2025December 6, 2025 Saving Bookmark this article Bookmarked
White Sapphire vs Purple Sapphire: Which Should You Buy? Potential customers considering beauty alongside astrology will find the decision between White Sapphire and Purple Sapphire while purchasing balance challenging. These stones, while both members of the corundum family, have different attributes – color, value, and energy. This guide will explore your options more clearly. What Is White Sapphire (Safed Pukhraj)? Safed Pukhraj or White […] Written by navratangemstone December 2, 2025December 2, 2025 Saving Bookmark this article Bookmarked
Affordable and Flexible Project Management Suite Overview VipsPM – Project Management Suite is a Powerful web-based Application. VipsPM is a perfect tool to fulfill all your project management needs like managing Projects, Tasks, Defects, Incidents, Timesheets, Meetings, Appointments, Files, Documents, Users, Clients, Departments, ToDos, Project Planning, Holidays and Reports. It has simple yet efficient layout will make managing projects easier than […] Written by Vipspatel May 16, 2020May 16, 2020 Saving Bookmark this article Bookmarked
White Sapphire vs Purple Sapphire: Which Origin is Most Valuable? When considering the ideal stone for astrology or jewelry, gemstone enthusiasts frequently discuss white sapphire and purple sapphire. Both hailing from the corundum family, they are celebrated for their luster, durability, and everlasting beauty. Nevertheless, the gemstones vary significantly in worth because the provenance determines the rarity, demand, and price of each stone. Let us […] Written by navratangemstone December 6, 2025December 6, 2025 Saving Bookmark this article Bookmarked
White Sapphire vs Purple Sapphire: Which Should You Buy? Potential customers considering beauty alongside astrology will find the decision between White Sapphire and Purple Sapphire while purchasing balance challenging. These stones, while both members of the corundum family, have different attributes – color, value, and energy. This guide will explore your options more clearly. What Is White Sapphire (Safed Pukhraj)? Safed Pukhraj or White […] Written by navratangemstone December 2, 2025December 2, 2025 Saving Bookmark this article Bookmarked
Planetary Gemstones: Who Should Wear Which Stone? To help better understand Vedic astrology, it is important to understand the use of gemstones. For centuries, gemstones have helped provide planetary blessings, and lessen hurdles while boosting personal benefits. Any given gemstone corresponds to a ruling planet which, when combined, helps improve clarity, profits, and provide an overall increased confidence. However, picking a gemstone […] Written by navratangemstone November 29, 2025November 29, 2025 Saving Bookmark this article Bookmarked
Turquoise Gemstone Jewelry Collection – Rananjay Exports Turquoise Jewelry is one of the ancient healing stones used for personal adornment and astrological benefits. The rare greenish blue-colored pectolite is celebrated for its enchanting powers among many crystal lovers. It is a hydrated phosphate of copper and aluminum that ranks 5 to 6 on the Mohs hardness scale. It is deemed a protective […] Written by ashleylop899 October 20, 2022October 20, 2022 Saving Bookmark this article Bookmarked
The Best Organic Soap for People with Eczema Eczema is a common skin condition caused by several factors, including environment, stress, genetics, and other medical conditions. It is a skin defect that causes inflammation on the outer layer and usually develops in people who are more sensitive to irritants and allergens. As a result, people with this chronic condition will generally have dry, […] Written by chrisialling October 22, 2021October 22, 2021 Saving Bookmark this article Bookmarked
6 Common Mistakes Foreign Investors Make when Starting a Business in Singapore Singapore is recognised globally as a prime destination for foreign investors. Its business structure is well-developed, and its tax system is favourable to business owners. The government has a strong support system for entrepreneurs and provides legal protection for intellectual property rights. All of these conditions create an environment that is ideal for Singapore company […] Written by hansteo July 16, 2021July 16, 2021 Saving Bookmark this article Bookmarked
8 Biggest Business Trends For 2021 2020 has been a year that represents aggressive and sustained volatility with a confluence of unexpected situations, including economic shifts and market disturbance confluence. The COVID-19 pandemic forces businesses to adjust their methods of operations to ensure survival. These adjustments become the trajectory and guidance of what 2021 should look like and what companies should […] Written by hansteo January 27, 2021January 29, 2021 Saving Bookmark this article Bookmarked