Five considerations for social media crisis planning
It seems that hardly a week goes by without another social media gaffe or crisis for brands.
At a time when a tweet can go viral quicker than the time it...
Procurement: five ways to maximise communication
When you're buying, focus on opening up lines of communication, not on attemping to appear objective.
We’ve all been there, sat around a table talking to a series of vendors about how...
10 New York Times innovations that digital marketers can learn from
A leaked innovation report, commissioned by Abramson, makes recommendations on the steps the organisation needs to take to survive digitally.
It is a fascinating read that includes a series of recommendations that have far...
Five quick checks for your website’s accessibility
Today is Global Accessibility Awareness Day, an initiative to get people to talk, think and learn about digital accessibility.
So why not try out these five steps to see how well...
Five brands using crowdsourcing for product and marketing ideas
During a recent discussion about a colleague’s obsession with Lego I was informed of the toymaker’s forays into crowdsourcing new product ideas.
This isn’t a particularly new tactic and I’ve flagged up...
The people who ruined search are coming to ruin content
There's (obviously) nothing wrong with SEO. The search engines' objective is to help people find what they're looking for.
If you create something that people are looking for, and complete their...
Five ways listening to social data can help your business
It's broadly accepted that social media data contains a wealth of potentially game-changing insights.
It's also broadly accepted that getting to those insights is nigh-on impossible without having access to data...
Joining up online and offline data: seven predictions for the next six months
A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.
The three sessions with over 30...
Digital to marketing to business transformation
IBM recently announced a $100m investment in its Interactive Experience arm. Essentially this is IBM’s global digital agency.
At Econsultancy we are currently finalising our annual Top 100 UK Digital Agencies report. Without...
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Five lessons for effective blogger outreach
Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted...
