1. Technical
  2. Technology

GroupM & Google tie-up to launch virtual shopping platform this Diwali

Written by Posted on Less than 0 min read
0

Google LogoGroupM Logo

Media buying agency GroupM and Google have tied-up to launch a virtual shopping and entertainment platform called Grand Diwali Mela during the Diwali festive season, reports The Economic Times. This platform is expected to go live on October 1 and will be active till Diwali (October 23). It is expected to be accessible on all devices, including mobiles, tablets and desktop PCs. GroupM will be responsible for bringing in the brands on the platform, while Google will be providing technology support. The report claims that GroupM and Google are currently in talks with a top e-commerce player in India to join as a partner and provide logistics support.

The Grand Diwali Mela is expected to feature categories like, real estate and automobiles, besides the usual consumer durable, electronics, and FMCG products among others.

Group M claimed that customers will be allowed to sample products (in some cases), besides being able to browse through merchandise. It’ll be interesting to see how the sampling of products is facilitated, as that can pose a major logistical challenge.

Details about the platform are still sketchy at best. What will the entertainment component on the platform be? Diwali is one of the most widely celebrated festivals in India, so it’ll be interesting to observe what this platform offers in order to retain consumer interest for a period of close to one month.

GOSF experience: Google has substantial experience in operating an online shopping festival. Its Great Online Shopping Festival (GOSF) has been well received by both brands and consumers. We had wondered, before the start of GOSF 2013, if there is space for or rather requirement for such a platform, because most e-commerce portals offer good deals throughout the year. However, based on the response the e-commerce portals received at the event it was clear that a centralised sale driven by a single party has more impact than the sales set up e-commerce companies on their own.

Also Read: Myntra To Sell Products Through Shoppable Google+ Hangouts

Member since

More from admin

VipsPMV1.2
  1. Technology

Affordable and Flexible Project Management Suite

Overview VipsPM – Project Management Suite is a Powerful web-based Application. VipsPM is a perfect tool to fulfill all your project management needs like managing Projects, Tasks, Defects, Incidents, Timesheets, Meetings, Appointments, Files, Documents, Users, Clients, Departments, ToDos, Project Planning, Holidays and Reports. It has simple yet efficient layout will make managing projects easier than […]
Written by
  1. Technical

Information on CVE-2014-6271 and CVE-2014-7169 Bash Vulnerabilities (Shell Shock)

On September 24th, a vulnerability was reported in the GNU Bourne-Again-Shell (BASh, or Bash), specifically a flaw with how Bash processes values of environment variables, that allows remote code execution of varying types in many common configurations. The overall risk is severe due to bash being configured for use, by default, on most Linux servers. […]
Written by
Next
No Comments
Leave a comment
Comments to: GroupM & Google tie-up to launch virtual shopping platform this Diwali

Recent Articles

Good Reads

FC4NuTupzsBKoztLtBJ8fe44-LLoZ51jc10VQQJxM6y_8y2HC-VcAUq1aimAn_ics5eOy4CEsXBkCBXlRcu4ugYip0HaPn09Ubw0abjH1W8jqFOguOx6b0vGkJ6fEJDpueG_HX59LkWU3_AiqvEUjfVd8WnHUAX5Z7rYRgSlT4kABle_ayLYGJU_f66EFnP8

Why Every Modern Fleet Needs a GPS Tracker for Real-Time Vehicle Monitoring

In today’s transportation and logistics landscape, businesses need complete visibility into their fleet operations to remain competitive. Whether managing delivery vehicles, service fleets, construction equipment, or transportation assets, real-time information is essential for improving efficiency, reducing costs, and enhancing security. This is why every modern fleet should invest in a reliable GPS tracker. GPS tracking […]
Written by
mG8clUXtp_loBrKNUmhhjMCzcxDAtscl2TMMwteDglOS2RXgZ9NxRe7tuT3JQj9CKBNXHaRAk2uIuYgKpoO85V88hX0RT2dVE1y3sk9BiNb3WPIfpIVExeXJtnvJq57yEP4tTTYhdut9Mhqfukb8LPO0UT10V61JzGSrRsvOCHcebwYlX_iF89xdZFyBsJdd-1

Best Fleet Management System Practices for Reducing Operational Costs

For businesses that rely on transportation, logistics, delivery services, or field operations, controlling costs is a constant challenge. Fuel expenses, maintenance costs, driver inefficiencies, and vehicle downtime can quickly impact profitability. A modern fleet management system provides the tools businesses need to monitor operations, optimize resources, and significantly reduce operational expenses. Today’s fleet management solutions […]
Written by

Worlwide

VipsPMV1.2

Affordable and Flexible Project Management Suite

Overview VipsPM – Project Management Suite is a Powerful web-based Application. VipsPM is a perfect tool to fulfill all your project management needs like managing Projects, Tasks, Defects, Incidents, Timesheets, Meetings, Appointments, Files, Documents, Users, Clients, Departments, ToDos, Project Planning, Holidays and Reports. It has simple yet efficient layout will make managing projects easier than […]
Written by
FC4NuTupzsBKoztLtBJ8fe44-LLoZ51jc10VQQJxM6y_8y2HC-VcAUq1aimAn_ics5eOy4CEsXBkCBXlRcu4ugYip0HaPn09Ubw0abjH1W8jqFOguOx6b0vGkJ6fEJDpueG_HX59LkWU3_AiqvEUjfVd8WnHUAX5Z7rYRgSlT4kABle_ayLYGJU_f66EFnP8

Why Every Modern Fleet Needs a GPS Tracker for Real-Time Vehicle Monitoring

In today’s transportation and logistics landscape, businesses need complete visibility into their fleet operations to remain competitive. Whether managing delivery vehicles, service fleets, construction equipment, or transportation assets, real-time information is essential for improving efficiency, reducing costs, and enhancing security. This is why every modern fleet should invest in a reliable GPS tracker. GPS tracking […]
Written by
mG8clUXtp_loBrKNUmhhjMCzcxDAtscl2TMMwteDglOS2RXgZ9NxRe7tuT3JQj9CKBNXHaRAk2uIuYgKpoO85V88hX0RT2dVE1y3sk9BiNb3WPIfpIVExeXJtnvJq57yEP4tTTYhdut9Mhqfukb8LPO0UT10V61JzGSrRsvOCHcebwYlX_iF89xdZFyBsJdd-1

Best Fleet Management System Practices for Reducing Operational Costs

For businesses that rely on transportation, logistics, delivery services, or field operations, controlling costs is a constant challenge. Fuel expenses, maintenance costs, driver inefficiencies, and vehicle downtime can quickly impact profitability. A modern fleet management system provides the tools businesses need to monitor operations, optimize resources, and significantly reduce operational expenses. Today’s fleet management solutions […]
Written by
September-Birthstone-Everything-You-Need-to-Know-About-Sapphire

September Birthstone: Everything You Need to Know About Sapphire

The September birthstone is Sapphire which is one of the most sought-after and precious gems around the globe. It is renowned for its strength, beautiful colors and powerful symbolism, the sapphire is cherished for centuries by collectors, royalty, as well as jewelry lovers. Although blue sapphire is the most well-known type, sapphires can also be […]
Written by

Trending

A Walk Through The Tucson Bead Show-665623f6

Turquoise Gemstone Jewelry Collection – Rananjay Exports

Turquoise Jewelry is one of the ancient healing stones used for personal adornment and astrological benefits. The rare greenish blue-colored pectolite is celebrated for its enchanting powers among many crystal lovers. It is a hydrated phosphate of copper and aluminum that ranks 5 to 6 on the Mohs hardness scale. It is deemed a protective […]
Written by
Reliable Packers and Movers in Navi Mumbai-e7e8f17b

Why have reliable packers and movers in Delhi NCR gained popularity in 2021?

24 March 2020, the evening when the Government of India ordered a nationwide lockdown for 21 days. Because the deadly Coronavirus crept into the world and turned it into a sinking ship, put unforeseen pressures on all of us with its destructive intentions. Soon after, it turned into a giant monster. Omicron, the new variant […]
Written by
6-common-mistakes-foreign-investors-make-when-starting-a-business-in-singapore (1)-7dd6c002

6 Common Mistakes Foreign Investors Make when Starting a Business in Singapore

Singapore is recognised globally as a prime destination for foreign investors. Its business structure is well-developed, and its tax system is favourable to business owners. The government has a strong support system for entrepreneurs and provides legal protection for intellectual property rights. All of these conditions create an environment that is ideal for Singapore company […]
Written by