Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen.
One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds.
You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the most of this opportunity than others.
I’ve previously blogged 10 brands hijacking Twitter feeds with creative preview images, and now I’m back with more useful examples.
Not all of them fit perfectly into the preview window, which is a neat way of essentially using an embedded image as a display ad, but they are all eye-catching and worthy of praise.
So, here they are then, 16 tweets that will hopefully inspire your own social efforts…
In the build up to Father’s Day this simple image from Ted Baker neatly alerts followers to a competition at one of its stores.
The world’s best Dad deserves something special this Father’s Day. Visit our Bluewater store today to win just that! pic.twitter.com/2rewYu9SLq
— Ted Baker (@ted_baker) June 13, 2014
Fashion retailer Reiss manages to summarise this fashion blogger’s entire day in one embedded image. Some of the smaller squares are perhaps a bit too small though, particularly on a mobile screen.
— Reiss (@REISS) June 13, 2014
This example from M&S doesn’t fit the preview window, but the contrast of the sunglasses against the white background made it stand out in my timeline.
— M&S (@marksandspencer) June 13, 2014
This image gives the impression that it was a spontaneous photo taken by the social manager, though it’s equally possible that it was the result of several brainstorming meetings.
Either way, the yellow shoes look great against the bright blue sky. And if you expand it you even get a glimpse of the American Apparel logo, which is a nice touch.
— American Apparel (@americanapparel) June 13, 2014
Adidas has really nailed the use of perfectly-formed Twitter images, and I’ve previously praised its faux agile approach.
Here’s another splendid example.
— adidas UK (@adidasUK) June 12, 2014
Why Waitrose, with this perfectly sized, embedded image of a treacle tart you’re really spoiling us.
— Waitrose (@waitrose) June 12, 2014
These Burberry shoes are a bit jazzy for my taste, but they sure made an impact in my Twitter feed.
— Burberry (@Burberry) June 12, 2014
This is a really eye-catching, creative product image from Louis Vuitton, which has far more impact than simply showing a picture of a wallet.
— Louis Vuitton (@LouisVuitton) June 12, 2014
This tweet to celebrate Victoria Secret model Adriana Lima’s birthday was made more eye-catching by this embedded image.
You can’t argue with a combined total of 4,500 retweets and favourites.
— Victoria’s Secret (@VictoriasSecret) June 12, 2014
BMW chose a great action shot for this tweet, which is likely to stand out in anyone’s feed.
— BMW Rugby (@bmwrugby) June 12, 2014
Tiffany & Co.
Simple and elegant, this product photo fits perfectly with Tiffany’s brand image.
— Tiffany & Co. (@TiffanyAndCo) June 11, 2014
I couldn’t say whether this will help to sell more bikinis, but it’s certainly very creative.
— NASTY GAL (@NastyGal) June 10, 2014
Like Adidas, Under Armour is another sports brand that frequently optimises its Twitter creatives to fit perfectly into the preview window.
— Under Armour (@UnderArmour) May 26, 2014
T-shirt retailer Threadless frequently embeds images of its unique designs. It’s a bit hit and miss, but some of them look brilliant.
— Threadless (@threadless) June 8, 2014
A weekly update of a pharmacy’s latest deals isn’t the most exciting use of embedded images, but Walgreens proves that it’s possible to spice up even a relatively mundane tweet.
— Walgreens (@Walgreens) June 1, 2014
JackThreads is a discount fashion retailer based in New York. Personally I’ll never get bored of simple images of products lined up side-by-side.
— JackThreads (@JackThreads) April 26, 2014