1. Technical
  2. Technology

OnMobile signs 3 year exclusive CRBT deal with Tata Teleservices

docomo-onmobileOnMobile Global has signed an agreement with Tata Teleservices to become its exclusive Caller Ring Back Tones (CRBT) partner. 

The deal has been signed for an initial three years and as part of the deal, OnMobile will centrally manage Tata’s content management systems across its GSM and CDMA networks.

Tata Docomo Marketing head Gurinder Singh Sandhu said that they will be deploying a single cross-platform content management system that will feature a repository of more than one million songs across various global languages.

This deal will apparently offer a slew of CRBT features to Tata’s CDMA customers which were earlier available only to GSM customers. This includes song search and activation through SMS and Tata’s website. Subscribers can also apparently copy each other’s song by using OnMobile’s ‘Press * to copy’ feature.

Caller Tunes Mobile App: OnMobile had previously tied up with Tata DOCOMO to launch a mobile app called ‘My Call Me Tune’ in October 2012. This app enabled Tata DOCOMO GSM subscribers to create, customize and activate their caller tunes. OnMobile claims that it has been offering its services over Tata’s network since 2004.

Other developments

It’s worth noting that RBT services currently dominate OnMobile Global’s revenues, with the segment accounting for 62% of the company’s revenues for the quarter ended June 30, 2014. OnMobile had posted net revenues of Rs 182 crore for the quarter, which translates to RBT revenues of around Rs 112.8 crore.

In July this year, OnMobile had also signed a similar non-exclusive agreement with Bangladesh telecom operator Robi Axiata to deploy various Interactive Voice Response solutions and RingBack Tones on Robi’s network for a period of five years. OnMobile had claimed to have similar tie-ups with all operators in Bangladesh and with Robi’s deployment, it had to be claimed to be powering more than 68% of the RBT base in the country.

No Comments
Comments to: OnMobile signs 3 year exclusive CRBT deal with Tata Teleservices

Recent Articles

Good Reads

Indian Casting Jewellery Manufacturers provide on of the best reliable quality service by mix & match with various other alloys and gorgeous gemstone pieces with fine faithful quality. The beauty of Indian Casting jewelry is the consistently approaching porous free result of metal molding in the holders gives the best efficiency of the engineers resulting […]
One definition of custom jewelry is “jewelry that has been designed for a specific person, as opposed to being produced for general sale.” A metalsmith or other artist often crafts it by hand after consulting with the customer several times to make sure the final product fulfills their requirements. Custom Jewelry commissions are typically accepted […]

Worlwide

Overview VipsPM – Project Management Suite is a Powerful web-based Application. VipsPM is a perfect tool to fulfill all your project management needs like managing Projects, Tasks, Defects, Incidents, Timesheets, Meetings, Appointments, Files, Documents, Users, Clients, Departments, ToDos, Project Planning, Holidays and Reports. It has simple yet efficient layout will make managing projects easier than […]
Indian Casting Jewellery Manufacturers provide on of the best reliable quality service by mix & match with various other alloys and gorgeous gemstone pieces with fine faithful quality. The beauty of Indian Casting jewelry is the consistently approaching porous free result of metal molding in the holders gives the best efficiency of the engineers resulting […]
One definition of custom jewelry is “jewelry that has been designed for a specific person, as opposed to being produced for general sale.” A metalsmith or other artist often crafts it by hand after consulting with the customer several times to make sure the final product fulfills their requirements. Custom Jewelry commissions are typically accepted […]

Trending

Turquoise Jewelry is one of the ancient healing stones used for personal adornment and astrological benefits. The rare greenish blue-colored pectolite is celebrated for its enchanting powers among many crystal lovers. It is a hydrated phosphate of copper and aluminum that ranks 5 to 6 on the Mohs hardness scale. It is deemed a protective […]
2020 has been a year that represents aggressive and sustained volatility with a confluence of unexpected situations, including economic shifts and market disturbance confluence. The COVID-19 pandemic forces businesses to adjust their methods of operations to ensure survival. These adjustments become the trajectory and guidance of what 2021 should look like and what companies should […]
COVID-19 pandemic has affected Thailand’s economy and labor market. World Bank’s Thailand Economic Monitor predicted that it would take Thailand over two years to return to its pre-COVID-19 growth and domestic product output levels. Although the country has successfully curbed the pandemic tide over the last few months, the economy remains severely hit. Nevertheless, heavily […]