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How Moosejaw's tone of voice creates hilarious multichannel experiences

Last month in my round-up of how seven ecommerce brands use highly persuasive copywriting I covered one of my all time favourite examples. Moosejaw is a US-based retailer and ecommerce store specialising in outdoor recreation apparel and equipment. What separates Moosejaw from its competitors is its consistently hilarious and quirky tone of voice that runs […]
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“Overused” Typefaces: When Should You Say Goodbye To A Font?

Depending on your individual opinion, Helvetica is either a classic, truly neutral English typeface with universal appeal and functionality – or it’s an overused, bland set of letters with its own cultural and historical baggage that needs to hurry up and die already. Lettering artist Jessica Hische claims that the iconic font “only really looks […]
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The-Ultimate-Guide-to-Styling-Jewelry-for-the-Indian-Festive-Season

The Ultimate Guide to Styling Jewelry for the Indian Festive Season

The Indian festive season is the perfect time to indulge in traditional fashion, bright colours and statement jewellery. Be it Diwali or Navratri or a wedding or any family function, the right jewellery can instantly add festive elegance to a simple outfit. Whether you prefer classic gold pieces or colourful gemstones, a little thought can […]
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Kashmir-Blue-vs-Ceylon-Yellow-Sapphire

Kashmir Blue Sapphire vs Ceylon Yellow Sapphire: Key Differences

Kashmir Blue Sapphire and Ceylon Yellow Sapphire are two precious stones that vary in terms of color, origin, rarity and traditional astrological significance. They are both members of the corundum family of minerals, but they vary quite a lot in appearance and symbolism.   Knowing these differences can help you make a more educated purchase […]
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VipsPMV1.2

Affordable and Flexible Project Management Suite

Overview VipsPM – Project Management Suite is a Powerful web-based Application. VipsPM is a perfect tool to fulfill all your project management needs like managing Projects, Tasks, Defects, Incidents, Timesheets, Meetings, Appointments, Files, Documents, Users, Clients, Departments, ToDos, Project Planning, Holidays and Reports. It has simple yet efficient layout will make managing projects easier than […]
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The-Ultimate-Guide-to-Styling-Jewelry-for-the-Indian-Festive-Season

The Ultimate Guide to Styling Jewelry for the Indian Festive Season

The Indian festive season is the perfect time to indulge in traditional fashion, bright colours and statement jewellery. Be it Diwali or Navratri or a wedding or any family function, the right jewellery can instantly add festive elegance to a simple outfit. Whether you prefer classic gold pieces or colourful gemstones, a little thought can […]
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Kashmir-Blue-vs-Ceylon-Yellow-Sapphire

Kashmir Blue Sapphire vs Ceylon Yellow Sapphire: Key Differences

Kashmir Blue Sapphire and Ceylon Yellow Sapphire are two precious stones that vary in terms of color, origin, rarity and traditional astrological significance. They are both members of the corundum family of minerals, but they vary quite a lot in appearance and symbolism.   Knowing these differences can help you make a more educated purchase […]
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Natural-vs-Synthetic-Yellow-Sapphire-How-Are-They-Different

Natural vs Synthetic Yellow Sapphire: How Are They Different?

Yellow sapphire is one of the most popular gemstones in fine jewelry and traditional astrology. Known as Pukhraj stone, it is valued for its bright yellow color, durability and distinctive look. While buying yellow sapphire stones, there are two types available, natural and synthetic.   Natural sapphires and synthetic sapphires may look strikingly alike but […]
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A Walk Through The Tucson Bead Show-665623f6

Turquoise Gemstone Jewelry Collection – Rananjay Exports

Turquoise Jewelry is one of the ancient healing stones used for personal adornment and astrological benefits. The rare greenish blue-colored pectolite is celebrated for its enchanting powers among many crystal lovers. It is a hydrated phosphate of copper and aluminum that ranks 5 to 6 on the Mohs hardness scale. It is deemed a protective […]
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