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Last month in my round-up of how seven ecommerce brands use highly persuasive copywriting I covered one of my all time favourite examples. Moosejaw is a US-based retailer and ecommerce store specialising in outdoor recreation apparel and equipment. What separates Moosejaw from its competitors is its consistently hilarious and quirky tone of voice that runs […]
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Depending on your individual opinion, Helvetica is either a classic, truly neutral English typeface with universal appeal and functionality – or it’s an overused, bland set of letters with its own cultural and historical baggage that needs to hurry up and die already. Lettering artist Jessica Hische claims that the iconic font “only really looks […]

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Kashmir Blue Sapphire and Ceylon Yellow Sapphire are two precious stones that vary in terms of color, origin, rarity and traditional astrological significance. They are both members of the corundum family of minerals, but they vary quite a lot in appearance and symbolism.   Knowing these differences can help you make a more educated purchase […]
Yellow sapphire is one of the most popular gemstones in fine jewelry and traditional astrology. Known as Pukhraj stone, it is valued for its bright yellow color, durability and distinctive look. While buying yellow sapphire stones, there are two types available, natural and synthetic.   Natural sapphires and synthetic sapphires may look strikingly alike but […]

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Overview VipsPM – Project Management Suite is a Powerful web-based Application. VipsPM is a perfect tool to fulfill all your project management needs like managing Projects, Tasks, Defects, Incidents, Timesheets, Meetings, Appointments, Files, Documents, Users, Clients, Departments, ToDos, Project Planning, Holidays and Reports. It has simple yet efficient layout will make managing projects easier than […]
Kashmir Blue Sapphire and Ceylon Yellow Sapphire are two precious stones that vary in terms of color, origin, rarity and traditional astrological significance. They are both members of the corundum family of minerals, but they vary quite a lot in appearance and symbolism.   Knowing these differences can help you make a more educated purchase […]
Yellow sapphire is one of the most popular gemstones in fine jewelry and traditional astrology. Known as Pukhraj stone, it is valued for its bright yellow color, durability and distinctive look. While buying yellow sapphire stones, there are two types available, natural and synthetic.   Natural sapphires and synthetic sapphires may look strikingly alike but […]
Choosing the right yellow sapphire stone can be confusing, especially when you come across words such as heated, unheated, natural and untreated. Genuine sapphires come in both heated and unheated forms, with differences in treatment history, appearance, rarity and market value.   Knowing these differences can help you make a more informed purchase if you […]

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Turquoise Jewelry is one of the ancient healing stones used for personal adornment and astrological benefits. The rare greenish blue-colored pectolite is celebrated for its enchanting powers among many crystal lovers. It is a hydrated phosphate of copper and aluminum that ranks 5 to 6 on the Mohs hardness scale. It is deemed a protective […]