Magento is an incredible platform for building interactive and beautiful eCommerce websites. It is the world’s leading eCommerce platform that has gained a lot of trust from leading brands and organizations. According to some study, Magento is used more than 20% of all ecommerce websites online.
It is an ultimate solution for those who are looking for a robust and user-friendly platform for their first web business. With this platform, you customize your online store according to your needs.
Magento comes packaged with plenty of powerful and intriguing templates and extensions to let you create professional looking e-store, without even getting your hands dirty in coding. It is the exact reason why new site owners prefer Magento for their first web project.
The flexibility and scalability provided by this tool are exceptional. You can easily manage your products, customize the web design and deliver rich shopping experience to your customers using Magento CMS platform.
However, most of the beginners ask why to choose Magento for building eCommerce site. So in this blog post, we will light upon the points that will disclose why Magento is the world’s leading eCommerce platform.
1. Best platform for eCommerce sites
In contrary to other CMS, Magento is the best platform for your online store. It has all the advanced features and functions that can help you create dynamic and visually appealing eCommerce site.
Its unique features make your work easier and manageable. Even, it supports various marketing and conversion tools such as coupon codes, newsletter management, customer groups, and product bundles.
This is the reason why people prefer Magento over WordPress, WooCommerce and Drupal Commerce combinations.
2. User-friendly CMS tool
It comes with several stunning features to help you deliver the soothing shopping experience to your web customers. Plus, Magento comes with an intuitive and dynamic interface that lets you customize your store quickly and effortlessly.
The SEO is one of the most effective online marketing techniques. An SEO-friendly site helps in promoting the ranking of your site on popular search engine platforms like Google, which in turn boost your sales.
Fortunately, Magento offers several advanced tools for online marketing and SEO. With the help of these tools, you can market your eCommerce site and get higher ranking, drive more web traffic and convert those visitors into web customers. The following are SEO tools offered by Magento:
- Sitemaps for Google and other popular search engines
- Metadata for products and categories
- Complete control over URLs.
4. It comes with Analytics and Reporting
Magento lets you measure your eCommerce site’s overall performance by taking web customers insights and reporting. With the analytics reports, you can track the performance and visitor’s activity on your store. It comes with various options such as:
• Google Analytics integration to monitor web traffic on your site
• You can generate detailed sales report, most-viewed and best-purchased product reports, shopping cart reports, stock and inventory reports, coupon usages, search term reports, best web customers and a lot more.
5. Secure eCommerce platform
It provides secure and reliable payment processing system that allows web customers to buy your product without any fear. Magento Secure Payment Bridge enables merchants to efficiently gain Payment Card Industry (PCI) compliance and provide robust data encryption.
This allows web customers to choose from manifold payment-processing options offered by Magento. They can also use the most suitable payment gateways, like PayPal, Amazon Payments, Authorize.net, Simple Pay, Google Checkout and a lot more.
6. Performance optimized tool
In fact, any delay in transforming user request could distract the web customers from your site and also affects your SEO ranking. But the Magento platform comes with superior caching techniques such as Varnish to reduce the burden on the server and increase the speed of a store.
This eCommerce platform is free to download, install, and use.
Magento’s Community Edition is a free version, particularly for small-scale business, smaller shops, while Enterprise Edition is a premium one, mainly for big and reputed merchants.
Business organizations can also reap the benefits from the extensive collection of extensions- both free and paid. This lets you extend the functionality of your eCommerce site, without any coding skills.
Every online store owner wants to generate maximum profits by getting more and more web customers. The growth of your eCommerce site completely depends on the choice of Magento Development Company. Thus, it is recommended to opt for a company that can offer you high-quality Magento development services at an affordable price.