Animated Explainer Video is the art of using Motion Graphics / Animation to depict or communicate a message. Companies from B2B and B2C segment both are using animated explainer videos to create awareness, drive engagement and influence buyer decision. Animated Explainers may not be cartoony , its not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating an Explainer Video now this article serves as a good base to highlight examples and suggestions.
Creating a video using animation is a great start. Within this there are a lot of varied outputs that your final video can have. Tips for creating these video are available as Bonus at the end of the article.
Here are some examples of Animated explainer video