If you are hoping to know what trends in content marketing are going to affect your search engine optimization, then it is time to do your research. The experts in SEO reseller programs would also be able to help you, but you should know that voice search, context, video content and a few other trends are going to be affecting search engine optimization. Keep reading on to find out more about this as well as a few more of the trends to be aware of.
Content Marketing Trends to Know About
No matter if you are working with the best SEO reseller programs there are always going to be different trends in various areas like content marketing that can have a direct affect on your search engine optimization. You need to know what they are and here are 7 of the top trends to be aware of, such as:
Voice search –
These days more and more of the searches that are being done online are those using voice or even natural language. You should make sure that you are thinking about this and use your long tail keywords in your content. Ensure that you are making it seem like you are talking to a friend about something rather than a client or customer.
Reconfigured steps for content creation –
Another thing to consider is that the content creation process has been reconfigured and it is no longer starting with a keyword. More often these days you are starting out with a gap that you found in content and then creating something to fill that gap in rather than writing around a keyword.
Context is vital –
You are going to now want to think about the context of what you are writing and how it will affect your customers. This is because Google is changing up the algorithm and will start looking for specific passages that will be critical to the searches. Make sure that you are giving your readers the context that they want along with the content.
Influencer based marketing –
Another great marketing trend that you need to know about that would work alongside your content is influencer-based marketing. This is becoming more and more popular and you should consider hiring one to work with you and to promote your content. This will allow you to gain access to their huge group of followers, which means more sales and leads.
Full transparency –
Also, users and readers are looking for more and more full transparency these days from the businesses that they are working from. This means that they are going to want to know exactly what you are planning on doing with the information that you might be gathering from them. Make sure that you are being clear regarding the final usage of the information so they will feel much more comfortable providing it to you, especially their contact details.
Video content –
Another good trend that you need to know about is videos and they are becoming more and more common in terms of content. Not only that, but it is preferred over other types since it can be easily viewed and more information can be fit into a smaller time. Make sure that you are creating videos that would be easy to follow, high-quality and that would answer the questions that your readers might have no matter what they might be. This will also allow your readers to get to know you and your business while enjoying the interactive feeling.
Bite-size content –
The final trend that people are using these days and that is extremely popular are small, bite-sized content. This is why platforms like Twitter are making a comeback since you can only fit so much information into the tweet before it is sent out. This makes it vital to put the information that is important within those few words so that people can read them and come see what else you have to say.
You should always make sure that you are thinking about the trends that are popular since they are always changing and they can always have an effect on your search engine optimization. The more you know, then the easier it will be for you to implement these in advance.
When you are dealing with the experts of SEO reseller programs they can tell you what the latest trends are, but you should make sure that you know yourself. These days you want to make sure that you are creating videos for your content and that you are using smaller bits of content to get the information out there. Also, consider making your content voice search optimized so that you can cash in on that popular type of search, which is becoming more and more commonly used by potential customers.