YES! It really is. One of the single biggest reasons individuals perceive video to be over priced is simply down to them not understanding the true return on investment video can provide. In context, £2,500 may seem like a lot of money for 90 seconds of promotional video production, however you need to look at the return that the video will provide you with. When for example you might have budgeted £2.500 for your entire marketing budget this is going to seem like a huge risk, right? Well, yes it is. But there is one thing you can be certain about, a well thought out and correctly professionally produced corporate video has a very high chance of literally being able to change your business in a matter of days, or even overnight.
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